Tuesday, November 24, 2009

COLORFUL SPINOFF DEBUT


Our Nella Camp theme creates a spinoff, titled: “Liddle Peet’s Party”. Nella Camp; already on licensed tees and distributed throughout mobile with a good traction at hand, allowed us to derive this new family of funky fresh characters. We have been building Liddle Peet’s Party (LPP) for a quite a while now, and wanted to give its public debut before the year ends. LPP showcases a very colorful mix of cute symbolic characters and art that looks great either alone and or even grouped up together (as shown). Licensed releases real soon!

Sunday, November 22, 2009

UNITS UNITS UNITS - LICENSED APPAREL

A great 3 quarters leading to a final fantastic 4th quarter. In the 3 quarters of 2009, we sold nearly 200,000 licensed units in apparel. We are estimating 300,000+ units for 2009 in all. This is a huge growth rate from last year (our initial launch year). Our trend research, art variety, social media reach, styling, and color palettes have proven their success. We look forward to 2010 being a stellar year.

Sunday, November 8, 2009

HEARTS COMBO TEE @ BEALLS


Our CROODBEE branded collection gets one of its hottest (HEARTS) styles into Bealls under a new EXCLUSIVE private label by our licensee. Even better - sold as a combo. Our GIRLS collection is getting a quick growth spurt; especially through Bealls. Over 5 of our GIRLS styles are currently being sold in Bealls and more coming into the retailer very shortly. This also includes reoccurring and newer styles in Bealls - Young Men’s department as well.